29 - 30 November, 2016 | Novotel Sydney Central, Sydney, New South Wales, Australia

Pre-Conference Day Workshops: Monday, 28 November 2016

Day 1

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10:30 AM What Motivates International Students? Capturing Insights to Drive a Better Experience

Christine Chow , Principal Advisor Global Business, RMIT University

In today’s competitive and internationalised environment, understanding what motivates students to study abroad is crucial
to gaining a competitive advantage. According to the Institute of International Education (2015), the USA is the most preferred study
destination, capturing 74.2% of the global population. By comparison, only 2.9% of students think of Australia as the best place to undertake their
higher education.
In this workshop, you will find out exactly what sells and what does not; and also discuss:
n Evaluating the use of PR and selling it under the banner of “education”
n Managing employment expectation with high unemployment rates looming
n Creating globally recognised degrees
n Improving social status and reputational destination management
n Branding the university to international students
Christine Chow
Principal Advisor Global Business
RMIT University

1:00 PM Practical Digital Transformation: Developing a Culture of Conversion

Neil Pearson , Chief Technical Officer, Hotcourses

Neil is based in London and is the Chief Technology Officer of The Hotcourses Group, where he works to make their websites amazing.  His 16 years of experience in Product, Tech and Marketing help him bring an enormous amount of practical guidance to his seminars and training sessions.

In this workshop, the key topics include:
Resistances to conversion in your organisation 
Analysing your website for conversion 
Your CRM and response times 
Practical digital transformation
Going further – From tracking to Insights 

Neil Pearson, Chief Technical Officer, Hotcourses 

Neil Pearson
Chief Technical Officer