29 - 30 November, 2016 | Novotel Sydney Central, Sydney, New South Wales, Australia

Media Center

Exclusive Content

  • 9 strategies universities can use to boost international student numbers9 strategies universities can use to boost international student numbers
    In this report, five of Australia’s top Higher Education institutions share insight into the key tools and strategies they are using to develop an effective international student recruitment and marketing strategy to stay ahead of the game. 

    Download this report to learn how Queensland University of Technology (QUT),  Queensland TAFE International, University of Western Australia (UWA), Monash University and RMIT Vietnam are successfully engaging students through effective and innovative recruitment and marketing practices, and in turn, boosting international student numbers.

  • How UWA is growing international student numbers through data-driven marketingHow UWA is growing international student numbers through data-driven marketing
    Ahead of International Student Recruitment and Marketing 2016, Kent shares the core elements of UWA’s international student recruitment and marketing strategy and how they are capturing and using student insights to drive an exceptional student experience, and in turn, boost international student numbers across their campus.

Articles

  • How the rise of IBCs are changing the game for international student recruitmentHow the rise of IBCs are changing the game for international student recruitment
    In order to ensure the flow of foreign students, Australian universities are beginning to roll-out International Branch Campuses (IBCs) as part of their recruitment and marketing strategies, to build brand awareness and improve their reputation in an increasingly competitive market.
    RMIT is one university which has opened an IBC in Vietnam in 2001 as part of an internationalisation strategy to strengthen the institution’s “contribution to the social, economic and environmental well being of the international communities in which it operates”. It has now become Australia’s largest IBC out of the 13 IBCs in the Australian higher education sector.
    In this article, Christine Chow, Principal Advisor Global Business for Science, Engineering and Health at RMIT University, explores the global landscape of IBCs and provide some insights on establishing an IBC based on her experience with RMIT Vietnam.

Report

Case Studies

  • Using data and analytics to better understand the millennial studentUsing data and analytics to better understand the millennial student
    Since rolling out an automation tool as part of their international student marketing and recruitment strategy in 2010, QUT has realised some impressive results in terms of driving better student engagement through mapping out the student lifecycle.
    In this case study, Dominic Mether, Manager of International Marketing Services at the Queensland University of Technology shares how universities can use marketing automation and analytics to improve the student experience and the competitive advantages can be achieved as a result.

Fast Track Your Attendance

Presentations

  • Enhancing the International Student ExperienceEnhancing the International Student Experience
    International students play a fundamental role in the economic health of any higher education institution. However, studying abroad comes with many challenges which in turn can affect the overall experience of the student which can implicate the reputation of any education provider.
    In this presentation from International Student Recruitment and Marketing 2015, Debra Langton Director International and Student Operations, Swinburne University, explores ways to enhance the student experience, including:
    • Exploring the role and responsibility of universities for managing and enhancing the student experience
    • Managing student expectations from the outset - Painting an honest picture of the university and being clear about the employment options available
    • Being honest and providing quality information - Overcoming barriers associated with not having direct communication with overseas students when using agents
    • Setting up buddy schemes and involving your alumni - Enabling international students to feel more integrated in the university community from the start
  • Integrating Digital Channels Successfully to Ensure ROI and Increase Conversion RatesIntegrating Digital Channels Successfully to Ensure ROI and Increase Conversion Rates
    In this presentation from International Student Recruitment and Marketing 2015, George Hernandez International Marketing Professional, UTAS, explores:
    • Tracking ROI and increasing conversion rates through all stages of the future student lifecycle
    • Personalisation and great user experience, relevant across all channels
    • CRM and marketing automation, beyond the auto-reply
    • Integrating all channels via branding, analytics and results
  • Driving Student Engagement and Growing Capabilities through Effective Pathway ProgramsDriving Student Engagement and Growing Capabilities through Effective Pathway Programs
    In this presentation from International Student Recruitment and Marketing 2016, Kaye Dunn Senior Academic Manager Global, ACT Education, explores:
    • Equipping international students with the tools they need to secure a place in a top university
    • Overcoming language difficulties and academic requirements through Pathway programs
    • Providing international students with the best routes to higher education
    • Exploring case study examples of successful outcomes
  • Marketing Automation in International EducationMarketing Automation in International Education
    In this presentation from International Student Recruitment and Marketing 2015, Rob Brown, Group Manager eMarketing, Navitas, explores how automating key areas of your institution’s marketing operation can free up resources, provide clarity on which activities are delivering results, and keep you top-of-mind during an international student’s decision-making process on where to study.

National Media