How the rise of IBCs are changing the game for international student recruitment
In order to ensure the flow of foreign students, Australian universities are beginning to roll-out International Branch Campuses (IBCs) as part of their recruitment and marketing strategies, to build brand awareness and improve their reputation in an increasingly competitive market.
RMIT is one university which has opened an IBC in Vietnam in 2001 as part of an internationalisation strategy to strengthen the institution’s “contribution to the social, economic and environmental well being of the international communities in which it operates”. It has now become Australia’s largest IBC out of the 13 IBCs in the Australian higher education sector.
In this article, Christine Chow, Principal Advisor Global Business for Science, Engineering and Health at RMIT University, explores the global landscape of IBCs and provide some insights on establishing an IBC based on her experience with RMIT Vietnam.