Having undergone a major transformation in consolidating thirteen institutions to create TAFE Queensland International, the tertiary provider has had
to realign its brand and image and be reintroduced to the market. With one of the biggest domestic cohorts in Queensland, registering 170,000 students per annum,
the institution has succeeded in creatively working with new markets, opening up global divisions.
n Analysing change in certain markets to break away from the "traditional" markets
n Building internship capabilities into an offering
n Working with external stakeholders and industry partners to structure courses
n Evaluating cultural diversity to establish yourself where others aren't
n Listening to your student audience