Enhancing International Student Acquisition through Partnerships, Digital Marketing and Analytics

International Students play a fundamental role in the economic health of any higher education institution today.

Under significant disruption, the $20 billion industry is rapidly moving as it faces the birth pangs of a simplified SSVF, internationalisation, global student mobility, and decreased public funding for universities.

Though the new SSVF hits the air in July, further reducing red tape, levelling the playing field for all education providers, and delivering a more targeted approach to immigration and integrity; the industry is also hit with new competitors that realise a significant increase in competition for students on a global scale.

Furthermore, across the board in every state in Australia, we see approximately 70% of enrolments drop off and never commence their course.

With all that in mind, the 3rd Annual International Student Recruitment Summit 2016 is focused on:

Strategies to improve commencement rates

Forming key relationships and Maintaining Partnerships

Reputation Management and Building a Cohesive Australian Brand

Leveraging social media trends to engage international students with Digital Marketing

Data Analytics and Data Mapping - evaluating industry data to tap into new markets and drive growth

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